AI is coming to town this holiday season — and soda lovers aren’t feeling festive about it.
Coca-Cola is receiving backlash online after creating an AI-generated Christmas commercial, which has been slammed as a “creepy dystopian nightmare.”
Paying homage to Coca-Cola’s 1995 “Holidays Are Coming” campaign, the new, 15-second advert depicts a fleet of cherry red trucks driving down a snowy road to deliver ice-cold bottles of cola to customers in a festively decorated town.
The video has a disclaimer in small print, “created by Real Magic AI,” referencing Coca-Cola’s AI software.
While the campaign offers a snapshot of what the future of commercials might look like, many consumers were not feeling the holiday spirit, criticizing the beverage brand’s clip as “garbage,” “ugly” and “lazy.”
